MBA Semester –2 Paper 4: Business Research

MBA Semester –2 Paper 4: Business Research

Business Research

SECTION A

Unit I: Introduction - Meaning, Objectives and Types of research, Research Approach, Research Process,

Relevance & scope of research in management.

Unit II: Research Design - Features of good Design, Types of Research Design, Basic principles of

experimental Design, Use of advanced technology in Research Design, Role of Research analyst.

Unit III: Sampling Design - Steps in sample Design, Characteristics of a good sample Design, Probability

& Non Probability sampling.

Unit IV: Measurement & scaling techniques - Errors in measurement. Test of sound measurement,

Scaling and scale construction technique.

Unit

V: Methods of data collection - Primary data – questionnaire and interviews; Collection of

secondary data; Use of computer and Information technology in data collection.

SECTION B

Unit

VI: Collection and Processing data - Field work, Survey Errors, Data coding; Editing and

Tabulation.

Unit VII: Analysis of data - Analysis of Variance; Advanced Data Analysis Techniques- Factor Analysis,

Cluster Analysis, Discriminant Analysis, Conjoint Analysis, Multi Dimensional Scaling.

Unit VIII: Testing of hypothesis - Procedure for hypothesis testing; Use of statistical techniques for

testing of hypothesis.

Unit IX: Interpretation of data - Techniques of Interpretation, Report writing, Layout of a project report,

preparing research reports.

Unit X: Research in management - General management, Small business innovation research (SBIR),

Research in functional areas – marketing, finance, HR and Production, Software Application in SPSS.

A Survey based mini-project should be undertaken by the students to orient them about basics of

research.

Suggested Readings:

1.

Zikmund : Business Research Methods, (Thomson Learning Books)

2.

Marketing Research, G C Beri third edition (McGraw Hill)

3.

Dwivedi – Research Methods in Behaviourial Science (Macmillan)

4.

Bennet, Roger : Management Research, ILO, 1993

5.

Salkind, Neil J. : Exploring Research, (Prentice – Hall, 1997)

Paper 5: Specialisation – I: Paper- I

Paper 6: Specialisation – I: Paper- II

Paper 7: Specialisation – II: Paper -I

Paper 8: Specialisation –II: Paper- II